ZoomInfo
Intent & enrichment
A contact record without any intent signal behind it tells a rep who to call but not why now matters. ZoomInfo is the enterprise standard for company and contact data, layered with intent signal, and Revenue Labs reads that data and ties it to the right account.
Website
Contact Sourcing·17 contacts sourced today
Sourcing Corrigan Freight… ›
TriggerZoomInfo contact data · three verified buying-group contacts found at the selected account · titles and reachability checked
Deploy agentDeploying Contact Sourcing agent on Corrigan Freight's buying group
Use skillLoading skills · Contact Research · Contact Prioritisation
Reference memoryReading memory · Persona · ICP · Suppression
ReasoningTwo of three contacts Apollo returned for Corrigan Freight, including Femi Adeyemi, verified clean through Lusha; the third came back under 70% confidence and stays flagged instead of going out
ActionWrite verified contacts and a personalisation hook to the CRM → surface in the rep's daily briefing
✓Verified in 6 seconds ›
Surfaces inProspecting Daily BriefingviaSlackTeams
Revenue LabsAPP8:38 AM
LIVE
Prospecting Briefing: Callum Iversen · Thu 20 Aug
STATE CHANGES6 overnight
VERY HIGH1 account
MEETINGS MTD8/13
PIPELINE MTD$215K/$430K
TOP PRIORITY
Corrigan Freight · [Newly sourced] [Cleared overnight]
Why now: Cleared ICP and territory logic overnight, buying group not yet mapped
CONTACT SOURCING
Contacts sourced: 2 of 3 verified · 1 flagged
Verified: Femi Adeyemi · Director of Procurement
Flagged: confidence under 70%, held for review
Review ContactsAccount SummaryAsk Agent
The tool alone > AI bolted on > AI-native
What changes when ZoomInfo feeds a system that learns
Three jobs ZoomInfo already does, and what each becomes when its evidence joins live company, contact and deal state.
01 | The tool on its own
02 | With AI bolted on
03 | AI-native
Company and contact database
Company and contact data fills the list.
ZoomInfo gives teams firmographic, technographic, and contact records for prospecting. A rep still checks fit, freshness, and the person who owns the decision.
Copilot answers from ZoomInfo data.
It can research accounts and suggest actions inside ZoomInfo. The answer depends on configured data and stays a ZoomInfo workflow rather than shared state that learns from outcomes.
Enrichment joins shared account state.
Enrichment from ZoomInfo joins the account state with signals from the other connected sources.
Intent and account activity
Intent shows research activity.
ZoomInfo surfaces topics and account activity to indicate who may be researching a category. A rep still decides whether the signal is relevant and timely.
Account priority uses ZoomInfo signals.
ZoomInfo's model can rank accounts from its signals, but the score gives no cross-tool reasoning and does not learn from the eventual deal outcome.
Intent weight changes with results.
Intent and contact signals earn different weight after a model check asks whether they preceded a win, stall, or quiet account.
Alerts and recommendations
Alerts bring account changes forward.
ZoomInfo can notify teams about changes in people, companies, and intent. A seller still decides which alert matters and carries it into the active deal.
Contact recommendations use ZoomInfo data.
Recommendations are based on ZoomInfo's available data. They do not know what the buyer said last week or what the deal already tried.
Account change informs the next move.
Company, contact, or intent changes are available with the rest of the account evidence when a capability chooses the next action.
Runs on it
Capabilities that act on connected evidence
Prospecting
Contact Sourcing
Active
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Contacts appear when an account opens
Contacts are sourced and prioritised against persona and ICP logic with reasoning attached.
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Persona changes re-check fit
The contact set reruns against new logic and reprioritises who still fits.
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Material stakeholder changes are flagged
Champion or economic-buyer changes are checked against the person's account role.
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Results refine who gets prioritised
Meetings, replies and opportunities update persona-selection and prioritisation logic.
Current, reasoned contact coverage builds pipeline while reducing enrichment and research work.
Prospecting
Account Sourcing
Active
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New segments open with mapped accounts
ICP, territory, signal and suppression logic source accounts as a segment opens.
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Territory coverage stays current
Territory logic carries ownership, exclusions and history forward as they change.
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Market expansion uses proven signals
The same ICP and signal logic scores accounts in the new market.
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Winning cohorts refine targeting
Meetings, opportunities and wins show which cohorts performed before RevOps approves changes.
Connected market data keeps qualifying accounts current and cuts list-ops work.
Prospecting
ICP Assessment
Active
›
The assessment explains account fit.
It applies ICP, product, persona and suppression logic with evidence.
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The assessment reruns when state changes.
A material account change triggers a fresh fit judgement.
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One governed standard covers the book.
Scheduled reassessment reapplies the same criteria and exclusions.
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The fit case is ready for prioritisation.
The account carries evidence, passed and failed criteria, and exclusions.
RevOps owns ICP logic and approves upgrades.
BUILT FOR SECURITY, CONTROL AND SCALE
Connect data securely, capture every agent's activity, and enforce permissions with ease.
Learn about our security →CERTIFIED + COMPLIANT WITH:
ISO 27001:2022
GDPR
CCPA
Data Protection Act 2018
The GTM teams that learn fastest will win.
Connect your stack to a system that learns.