Privacy policy

Revenue Labs Limited ("Revenue Labs," "we," "us," or "our") provides AI-powered GTM intelligence systems that process customer data from connected systems such as CRM, call recording, and product usage platforms.

This Privacy Policy explains how we handle personal information in our different roles:

- As a data controller for our website visitors, prospects, and customer relationship data
-As a data processor when processing data on behalf of our customers through our intelligence platform

‍Important: The way you can exercise your rights depends on our role. If your data is processed through our customer's connected systems, you should contact that organization first, as they control how your data is used.

Revenue Labs Limited
Company Registration: 15483664
Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

For privacy-related enquiries: privacy@revenuelabs.co
For security matters: security@revenuelabs.co

Website Visitors
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What we collect:
- Device and usage data: IP address, browser type, operating system, pages visited, time spent on pages, referral sources
- Cookies and tracking: Analytics cookies, business visitor identification through third-party services
- Form submissions: Contact details, company information, and communications when you contact us

How we collect it:
- Automatically through cookies and analytics tools
- Directly when you submit forms or contact us
- Through business visitor identification services that help us identify companies visiting our website
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Why we collect it:
- Website functionality: To ensure our website works properly and provide requested information
- Analytics: To understand how visitors use our website and improve user experience
- Business development: To identify potential prospects and follow up on business inquiries
- Legal basis: Legitimate interests for business development and website improvement; consent for non-essential cookies
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Prospects and Marketing
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What we collect:
- Contact details (name, email, phone, job title)
- Company information and firmographics
- Professional background and interests
- Communication preferences and engagement history
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How we collect it:
- Professional networks and publicly available sources
- Data providers and prospecting platforms
- Website forms and direct communications
- Marketing automation and lead generation tools
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Why we collect it:
- Sales and marketing: To identify potential customers and provide relevant information about our services
- Relationship building: To maintain professional relationships and provide valuable industry insights
- Service improvement: To better understand market needs and improve our offerings
- Legal basis: Legitimate interests for B2B marketing and business development
- Retention: We retain prospect and marketing data for 3-5 years from last interaction, or until you opt out.
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Customer Relationship Data

What we collect:
- Business contact details and account information
- Billing and payment information
- Service usage and support communications
- Feedback and preferences
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Why we collect it:
- Contract performance: To provide our services, manage accounts, and process payments
- Customer support: To respond to inquiries and resolve issues
- Service improvement: To enhance our platform and customer experience
- Legal basis: Contract performance and legitimate interests for customer relationship management

When customers connect their systems (CRM, call recording, email, etc.) to our intelligence platform, we process personal data on their behalf as a data processor.

Types of Data We Process

- Contact information: Names, email addresses, phone numbers, job titles
- Account and opportunity data: Sales pipeline information, deal stages, revenue data
- Communication records: Call recordings, transcripts, email communications
- System usage data: Platform interactions, engagement metrics, integration data
- Firmographic data: Company information, industry details, organizational structure

How We Process This Data
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- Data analysis and intelligence: Generate insights and recommendations from connected data sources
- Reporting and dashboards: Create visualizations and performance metrics
- Platform functionality: Enable search, filtering, and data integration features
- AI processing: Use anonymized and aggregated data for machine learning improvements

Our Responsibilities as Processor
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- Process data only according to customer instructions and our Data Processing Addendum
- Implement appropriate technical and organizational security measures
- Assist customers with data subject rights requests and compliance obligations
- Notify customers of any data breaches within 24 hours
- Delete or return data upon contract termination as instructed

Your Rights for Customer-Processed Data

If your data is processed through our customer's systems:
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1. Contact your organization first - The customer (your employer, business contact, etc.) is the data controller and primary point of contact for:- Privacy notices and information about processing
- Data subject rights requests (access, correction, deletion, etc.)
- Complaints about how your data is handled
- Consent withdrawal or processing objections
2. If your organization cannot assist or you need to contact us directly, email privacy@revenuelabs.co with:- Details of which customer/organization processed your data
- Your specific request or concern
- Information to help us verify your identity
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Data retention: We retain customer data as instructed, typically deleting it within 90 days of contract termination unless legal retention is required.

For Website and Marketing Operations

- Operate and improve our website
- Identify and engage with potential customers
- Send marketing communications and industry insights
- Analyze website performance and user behavior
- Respond to inquiries and provide customer support

‍For Customer Services

- Provide access to our intelligence platform
- Process billing and manage accounts
- Deliver customer support and training
- Improve our services and develop new features
- Comply with legal obligations

‍For Business Operations

- Maintain accurate records and analytics
- Ensure security and prevent fraud
- Meet regulatory and legal requirements
- Support business development and partnerships

We use cookies and similar technologies for:
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- Essential cookies: Website functionality and security
- Analytics cookies: Understanding website usage (Google Analytics)
- Marketing cookies: Business visitor identification and marketing optimization
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Your choices:
- Configure cookie preferences through our cookie banner
- Block cookies through your browser settings
- Opt out of Google Analytics: Google Analytics Opt-out

For more information about cookies, visit allaboutcookies.org.

We may share personal information with:

- Service providers: Cloud hosting, analytics, marketing automation, payment processing, and other business services
- Professional advisors: Legal, accounting, and business consultants
- Business partners: With appropriate safeguards for joint marketing or service delivery
- Legal authorities: When required by law or to protect our rights
- Business transferees: In connection with mergers, acquisitions, or asset sales

We do not sell personal data to third parties.

Data storage: By default, we store data in the US (AWS US East), but can accommodate data residency requirements in major global regions upon request.

‍Transfer safeguards: When transferring data outside the UK/EEA, we implement appropriate safeguards including:
- Standard Contractual Clauses
- Adequacy decisions where available
- Additional contractual and technical measures
- Regular transfer impact assessments

We implement comprehensive security measures including:
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- ISO 27001 certified information security management
- End-to-end encryption and secure data transmission
- Multi-factor authentication and access controls
- Regular security monitoring and assessments
- Incident response procedures and 24-hour breach notification

For detailed security information, visit our security page or contact security@revenuelabs.co.

- Website and marketing data: 3-5 years from last interaction or until opt-out
- Customer data: Throughout the customer relationship plus reasonable period for business records
- Service data (as processor): As instructed by customers, typically deleted within 90 days of contract termination
‍- Legal retention: Some data may be retained longer where required by law

For data where Revenue Labs is the data controller (website, marketing, customer relationships), you have the following rights under UK and EU data protection law:

- Access: Request copies of your personal data
- Rectification: Correct inaccurate information
- Erasure: Request deletion in certain circumstances
- Restrict processing: Limit how we use your data
- Data portability: Receive your data in a portable format
- Object: Opt out of marketing and certain processing
- Withdraw consent: Where processing is based on consent

Exercising your rights for controller data:

≈Email privacy@revenuelabs.co with your request
- Include sufficient information to verify your identity
- We will respond within one month of receiving valid requests

For data processed through customer systems: See the "Data We Process on Behalf of Our Customers" section above.

Marketing opt-out:
- Use unsubscribe links in marketing emails
- Email privacy@revenuelabs.co to opt out of all marketing
- Adjust cookie preferences through our website banner

Children's Privacy
- Our services are designed for business use and not intended for individuals under 18. We do not knowingly collect personal data from children.

‍Third-Party Links
- Our website may contain links to third-party sites. We are not responsible for their privacy practices.

‍Changes to This Policy
- We may update this Privacy Policy periodically. Material changes will be communicated through our website or directly to affected individuals.

Privacy enquiries: privacy@revenuelabs.co
Security matters: security@revenuelabs.co
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Complaints: You have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

This Privacy Policy is effective as of July 15, 2025 and replaces all previous versions.