RB2B
Intent & enrichment
A name on a website visit used to require a form fill to ever surface. RB2B identifies the individual people visiting a US website by name, and Revenue Labs reads that activity into the right contact and account, so a visit becomes something a rep can act on.
Website
Signal Intelligence·23 signals read today
Reading Northgate Robotics… ›
TriggerRB2B visitor signal · identified prospect returned to pricing and implementation content · second high-intent visit this week
Deploy agentDeploying Signal Enrichment agent on the account's evidence
Use skillLoading skills · Signal Research · Signal Interpretation
Reference memoryReading memory · Signals · ICP · Persona
ReasoningThird pricing visit in five days plus an ops hiring spree; the evidence is fresh, the source checks out, and Northgate's prospect state updates, moving its priority
ActionWrite the signal to prospect state → surface in the rep's daily briefing
✓Read in 6 seconds ›
Surfaces inProspecting Daily BriefingviaSlackTeams
Revenue LabsAPP7:48 AM
LIVE
Prospecting Briefing: Marcus Hale · Thu 23 Jul
STATE CHANGES7 overnight
VERY HIGH2 accounts
MEETINGS MTD9/14
PIPELINE MTD$325K/$550K
TOP PRIORITY
Northgate Robotics · [Very High] [Crossed overnight]
SIGNAL INTELLIGENCE
Signal: Third pricing visit in five days, ops hiring underway
Confidence: High · source verified 7:41 AM
Contact: Sofia Lindqvist · VP Operations
Recommended action: Call before 10:30
Also Very High: Westerly Foods
Review SignalAccount SummaryAsk Agent
The tool alone > AI bolted on > AI-native
What changes when RB2B feeds a system that learns
Three jobs RB2B already does, and what each becomes when its evidence joins live company, contact and deal state.
01 | The tool on its own
02 | With AI bolted on
03 | AI-native
Person-level visitor ID
Person-level ID shows who visited.
RB2B identifies eligible US website visitors at person-level and provides company-level visitor data more broadly. A seller still validates the match, checks intent, and decides whether to engage.
Visitor identification stays in RB2B.
RB2B's identification and AI view stay within visitor and profile data. They do not connect the person to wider conversation, deal history, or the eventual outcome.
Visitor identity becomes shared evidence.
Verified visitor identity contributes evidence to shared account state, where downstream capabilities can read it with the pipeline context.
Profile and visitor data
Profiles add context to a known visitor.
RB2B provides profile, company, page, and visit information for identified people. A researcher still checks accuracy, chooses the useful fields, and decides how the signal fits the account.
Profile summaries stay in RB2B.
RB2B's summary is made from its profile and visitor data. It remains a source view without the later action, conversation, or pipeline context needed to test it.
Profile context informs orchestration.
After its match is checked, the profile informs whether the relevant capability should research, prepare, or act.
Routing to GTM tools
Routing sends visitor signals to teams.
RB2B can push visitor data to Slack, CRMs, Clay, or a webhook. An operator still sets the destinations, checks the payload, and decides what should happen after the alert.
Routing alerts stay in RB2B.
RB2B's routed alert carries visitor context, but has no record of what the receiving team or deal did next.
Routing learns from deal movement.
Visitor identities and routing patterns are learned from the deal movement, loss, or silence that followed.
Runs on it
Capabilities that act on connected evidence
Prospecting
Signal Intelligence
Active
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The signal is structured as it happens.
It captures evidence, source and date when the signal fires.
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The signal's confidence is stated.
Confidence reflects the signal's source and freshness.
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The signal stack becomes one commercial read.
Each signal carries implications for ICP, propensity, messaging and action.
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RevOps sees signal types as one set.
Frequency, precision, influence and commercial performance are shown together.
Humans approve signal meaning and uncertain interpretations.
Prospecting
Propensity Assessment
Active
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Three accounts just moved into in-market
New funding and hires in the roles that feel this pain
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Meridian Logistics jumps to the top of the list
Same profile as your last five closed-won deals, and hiring for the gap you fill
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A contact at Northbridge is showing real intent
Visited pricing and a comparison page twice this week
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Your ranked account list, ready for outreach
Who to call first, and the reason why
Priority accounts, ranked, before you start prospecting
Prospecting
Account Sourcing
Active
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New segments open with mapped accounts
ICP, territory, signal and suppression logic source accounts as a segment opens.
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Territory coverage stays current
Territory logic carries ownership, exclusions and history forward as they change.
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Market expansion uses proven signals
The same ICP and signal logic scores accounts in the new market.
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Winning cohorts refine targeting
Meetings, opportunities and wins show which cohorts performed before RevOps approves changes.
Connected market data keeps qualifying accounts current and cuts list-ops work.
BUILT FOR SECURITY, CONTROL AND SCALE
Connect data securely, capture every agent's activity, and enforce permissions with ease.
Learn about our security →CERTIFIED + COMPLIANT WITH:
ISO 27001:2022
GDPR
CCPA
Data Protection Act 2018
The GTM teams that learn fastest will win.
Connect your stack to a system that learns.