System/Integrations/Integration
RB2B
Intent & enrichment
A name on a website visit used to require a form fill to ever surface. RB2B identifies the individual people visiting a US website by name, and Revenue Labs reads that activity into the right contact and account, so a visit becomes something a rep can act on.
Website
From source record to operating state
01 | The tool on its own
Person-level ID shows who visited.
↓
02 | With AI bolted on
Visitor identification stays in RB2B.
↓
03 | A system that learns
Visitor identity becomes shared evidence.
The tool alone > AI bolted on > AI-native
What changes when RB2B feeds a system that learns
Three jobs RB2B already does, and what each becomes when its evidence joins live company, contact and deal state.
01 | The tool on its own
02 | With AI bolted on
03 | AI-native
Person-level visitor ID
Person-level ID shows who visited.
RB2B identifies eligible US website visitors at person-level and provides company-level visitor data more broadly. A seller still validates the match, checks intent, and decides whether to engage.
Visitor identification stays in RB2B.
RB2B's identification and AI view stay within visitor and profile data. They do not connect the person to wider conversation, deal history, or the eventual outcome.
Visitor identity becomes shared evidence.
Verified visitor identity contributes evidence to shared account state, where downstream capabilities can read it with the pipeline context.
Profile and visitor data
Profiles add context to a known visitor.
RB2B provides profile, company, page, and visit information for identified people. A researcher still checks accuracy, chooses the useful fields, and decides how the signal fits the account.
Profile summaries stay in RB2B.
RB2B's summary is made from its profile and visitor data. It remains a source view without the later action, conversation, or pipeline context needed to test it.
Profile context informs orchestration.
After its match is checked, the profile informs whether the relevant capability should research, prepare, or act.
Routing to GTM tools
Routing sends visitor signals to teams.
RB2B can push visitor data to Slack, CRMs, Clay, or a webhook. An operator still sets the destinations, checks the payload, and decides what should happen after the alert.
Routing alerts stay in RB2B.
RB2B's routed alert carries visitor context, but has no record of what the receiving team or deal did next.
Routing learns from deal movement.
Visitor identities and routing patterns are learned from the deal movement, loss, or silence that followed.
Runs on it
Capabilities that act on connected evidence
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The GTM teams that learn fastest will win.
Connect your stack to a system that learns.