The Lab is live. 15 essays from the frontier of AI-native GTM.

Read

OpenAI ChatGPT

LLM & protocol

A question typed into ChatGPT about a vendor like Revenue Labs is still a question worth answering properly. ChatGPT is also where Revenue Labs runs its own reasoning, so a rep can ask it a direct question and get an answer grounded in live deal state.

Account Planning·5 account plans current this quarter
Updating Granford Industrial account plan…
TriggerNew stakeholder and adoption change on Granford Industrial's account plan
Deploy agentDeploying Account Planning agent for Granford Industrial
Use skillLoading skills · Account Planning · Stakeholder Mapping · Recommended Action
Reference memoryReading memory · Goals & Objectives · Value · Expansion · Customer Risk
ReasoningOpenAI models reason across the account state, stakeholder changes and plan history → separate a real change from stale document noise
ActionUpdate Account Plan · objectives, stakeholders, value, risks and opportunities, actions · surface in Workspace, notify via Slack and Teams
Updated in 6 seconds
Surfaces inWorkspaceviaSlackTeams
ACCOUNT PLAN: Granford Industrial · Strategic
V1 CURRENT
Plan updates automatically as stakeholder and adoption signals change, ahead of the next scheduled review
Objectives & value
Objectives and value tracked against the renewal committee's current priorities
Stakeholders
!New CFO joins the renewal committeeNewNot yet engaged
Risks & opportunities
!Product adoption has dipped since the plan was last opened
!Competitor mentioned by name in a support ticket three weeks ago, never logged against the plan until now
Recommended actions
Confirm the CFO's priorities and log the competitor mention before the next review
Open Account PlanReview StakeholdersConfirm Actions
The tool alone > AI bolted on > AI-native

What changes when the system works through OpenAI ChatGPT

Three jobs OpenAI ChatGPT already does, and what each becomes when alerts, briefs and approvals arrive from a system that learns.

01 | The tool on its own
02 | With AI bolted on
03 | AI-native
Chat and files
Questions, files, and project context in one chat surface.
ChatGPT puts questions, files, and project context in one conversational workspace. People still choose sources and check the answer before acting.
Projects keep chats and files together.
ChatGPT keeps the project context in its workspace. Calls, CRM records, and the following capability do not inherit it as deal state.
ChatGPT receives the live state.
Resolved company, contact, and deal context reaches ChatGPT for the next question.
Canvas
A working space for editable writing and code.
Canvas gives a working space for editable writing and code. A reviewer still checks the draft, makes the decision, and carries it forward.
Canvas suggests edits and revisions.
Canvas revisions stay in Canvas. Canvas does not know whether the recommendation changed the deal or what happened afterwards.
Canvas work carries the outcome.
The system records the evidence, decision, and outcome, then supplies that learning to the next ChatGPT artefact.
Deep research
Searches become a cited research report.
Deep research plans searches, reads sources, and returns a cited report. A researcher still chooses the scope and decides which findings matter.
Deep research synthesises a documented report.
ChatGPT's report is a finished answer inside ChatGPT. The report does not update a shared account view or learn from what the deal did next.
Research outcomes change the next prompt.
The system compares approved findings with later deal outcomes, then proposes a context update for approval before it reaches the next question while ChatGPT remains the working surface.
SEE IT RUNNING
Runs on it

Capabilities that act on connected evidence

Marketing

Content Analysis

+
SEE HOW IT WORKS

Sales

Account Planning

+
SEE HOW IT WORKS

Prospecting

Messaging Analysis

Active
The campaign review is read by persona and signal.
It connects message performance to persona, signal and channel.
Every experiment result is traced.
Results tie back to the theme and proof point being tested.
The analysis names the cause of a shift.
It identifies the persona or signal linked to the change.
+
The proposed change is checked before release.
It checks ICP, tone of voice and case studies against the change.
Humans approve claims, proof and tone changes.
SEE HOW IT WORKS

BUILT FOR SECURITY, CONTROL AND SCALE

Connect data securely, capture every agent's activity, and enforce permissions with ease.

Learn about our security →

CERTIFIED + COMPLIANT WITH:

ISO 27001:2022

GDPR

CCPA

Data Protection Act 2018

The GTM teams that learn fastest will win.
Connect your stack to a system that learns.