HG Insights
Intent & enrichment
HG Insights tracks the technology a company has installed and its estimated IT spend by category. Revenue Labs reads that technographic data into account state, so a rep can see what a buyer already runs on the account before a first call happens.
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ICP Assessment·3 accounts reassessed today
Assessing Denbigh Materials… ›
TriggerAccount sourced · Denbigh Materials - enters coverage · fit judgement runs automatically
Deploy agentDeploying ICP Fit Scoring agent on Denbigh Materials' evidence
Use skillLoading skills · ICP Assessment · Account Research
Reference memoryReading memory · ICP · Products · Persona
ReasoningFirmographic and technographic match both cleared already; it's this week's two trigger events, weighted above the static profile, that move Denbigh Materials into tier A
ActionWrite fit tier to the account record → surface in the rep's daily briefing
✓Scored in 6 seconds ›
Surfaces inProspecting Daily BriefingviaSlackTeams
Revenue LabsAPP8:44 AM
LIVE
Prospecting Briefing: Naomi Whitfield · Fri 24 Jul
STATE CHANGES4 overnight
VERY HIGH1 account
MEETINGS MTD15/18
PIPELINE MTD$300K/$520K
TOP PRIORITY
Denbigh Materials · [Tier A] [Reassessed overnight]
ICP ASSESSMENT
Fit tier: A · firmographic and technographic match cleared
Weighted on: two trigger events this week, ahead of the static profile
Recommended action: Move to today's priority queue
Review Fit TierAccount SummaryAsk Agent
The tool alone > AI bolted on > AI-native
What changes when HG Insights feeds a system that learns
Three jobs HG Insights already does, and what each becomes when its evidence joins live company, contact and deal state.
01 | The tool on its own
02 | With AI bolted on
03 | AI-native
Technographics and installs
Technographics show installed technology.
HG Insights maps installed products and technology use to companies and locations. An analyst still checks whether the stack matters to the account and the deal.
Technology classification stays in HG.
HG applies data science and machine learning to classify technology signals. The result stays in HG and does not include the buyer conversation or deal history.
Technology context joins the account.
Matched technology signals join the company's other evidence, giving each capability a fuller view of the account.
IT spend and contracts
Spend and contracts add buying context.
HG Insights provides IT spend estimates and contract information by company and category. Analysts still interpret timing, relevance, and whether the account is in a live buying motion.
Contextual Intent combines the signals.
HG combines technographic, firmographic, and intent data into a contextual view. The score stays in HG, with the action taken after it appeared left outside.
Signals gain the surrounding evidence.
Spend, technology, and intent can be read with contacts, conversations, and deals before a capability chooses what matters.
Contextual intent
Contextual intent highlights research.
HG connects web activity and topic signals to the technology profile of a company. A rep still chooses the accounts to inspect and decides what the signal means.
Relevance scoring stays in HG.
HG's scoring model ranks activity from its sources. It cannot see what happened after outreach or learn from the closed deal outside that data.
Technology weight follows outcomes.
Technology context is learned from its association with progress, loss, or silence, then carries that weight into the next account review.
Runs on it
Capabilities that act on connected evidence
Prospecting
ICP Assessment
Active
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The assessment explains account fit.
It applies ICP, product, persona and suppression logic with evidence.
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The assessment reruns when state changes.
A material account change triggers a fresh fit judgement.
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One governed standard covers the book.
Scheduled reassessment reapplies the same criteria and exclusions.
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The fit case is ready for prioritisation.
The account carries evidence, passed and failed criteria, and exclusions.
RevOps owns ICP logic and approves upgrades.
Prospecting
Account Sourcing
Active
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New segments open with mapped accounts
ICP, territory, signal and suppression logic source accounts as a segment opens.
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Territory coverage stays current
Territory logic carries ownership, exclusions and history forward as they change.
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Market expansion uses proven signals
The same ICP and signal logic scores accounts in the new market.
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Winning cohorts refine targeting
Meetings, opportunities and wins show which cohorts performed before RevOps approves changes.
Connected market data keeps qualifying accounts current and cuts list-ops work.
Prospecting
Signal Intelligence
Active
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The signal is structured as it happens.
It captures evidence, source and date when the signal fires.
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The signal's confidence is stated.
Confidence reflects the signal's source and freshness.
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The signal stack becomes one commercial read.
Each signal carries implications for ICP, propensity, messaging and action.
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RevOps sees signal types as one set.
Frequency, precision, influence and commercial performance are shown together.
Humans approve signal meaning and uncertain interpretations.
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The GTM teams that learn fastest will win.
Connect your stack to a system that learns.