G2
Intent & enrichment
G2 tracks who is actively comparing and reviewing a company against its competitors on its own review pages. Revenue Labs reads that comparison activity and turns it into account-level intent, tied to the company well before a rep ever reaches out.
Website
Signal Intelligence·23 signals read today
Reading Northgate Robotics… ›
TriggerG2 Buyer Intent · target account viewed the category and compared a competitor twice this week
Deploy agentDeploying Signal Enrichment agent on the account's evidence
Use skillLoading skills · Signal Research · Signal Interpretation
Reference memoryReading memory · Signals · ICP · Persona
ReasoningCategory research plus competitor comparison is purchase-proximate; cross-reference ICP and recent first-party activity → raise the account's propensity score
ActionWrite the signal to prospect state → surface in the rep's daily briefing
✓Read in 6 seconds ›
Surfaces inProspecting Daily BriefingviaSlackTeams
Revenue LabsAPP7:48 AM
LIVE
Prospecting Briefing: Marcus Hale · Thu 23 Jul
STATE CHANGES7 overnight
VERY HIGH2 accounts
MEETINGS MTD9/14
PIPELINE MTD$325K/$550K
TOP PRIORITY
Northgate Robotics · [Very High] [Crossed overnight]
SIGNAL INTELLIGENCE
Signal: Third pricing visit in five days, ops hiring underway
Confidence: High · source verified 7:41 AM
Contact: Sofia Lindqvist · VP Operations
Recommended action: Call before 10:30
Also Very High: Westerly Foods
Review SignalAccount SummaryAsk Agent
The tool alone > AI bolted on > AI-native
What changes when G2 feeds a system that learns
Three jobs G2 already does, and what each becomes when its evidence joins live company, contact and deal state.
01 | The tool on its own
02 | With AI bolted on
03 | AI-native
Buyer Intent research
Buyer Intent shows active research.
G2 records companies researching products, categories, competitors, and reviews. A seller still has to decide whether the signal belongs to a target account and what to do.
Intent Studio groups the activity.
G2 can build audiences from intent and engagement signals. That audience still lives in G2, without the deal history or outcome that would explain its priority.
Research earns a place in the account.
G2 activity becomes a signal on the matched account, beside the conversations and deal movement that give it meaning.
Reviews and comparisons
Reviews and comparisons show buyer questions.
Prospects read reviews, compare vendors, and inspect category pages before a sales conversation. Teams still interpret which concern matters to a live deal.
G2 MCP answers inside an AI tool.
The answer can bring G2 data into the chosen workspace, but it remains a G2 research view with no learning from the deal that followed the comparison.
Comparison activity gets context.
Comparison and pricing activity can inform an account review alongside the next message and current deal stage.
Account activity feed
Activity Feed lists recent signals.
Account feeds show the latest research actions with line-item detail. A seller still has to check the account, connect the signal to a contact, and set the next step.
Buyer signal surfacing stays in G2.
G2's AI tools can expose and activate intent, but they do not provide a cross-tool trace of why the account moved or what outcome followed.
Signals are tested by the result.
Deal results test the account's G2 research: progress, stall, or closure changes the weight given to that pattern next time.
Runs on it
Capabilities that act on connected evidence
Prospecting
Signal Intelligence
Active
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The signal is structured as it happens.
It captures evidence, source and date when the signal fires.
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The signal's confidence is stated.
Confidence reflects the signal's source and freshness.
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The signal stack becomes one commercial read.
Each signal carries implications for ICP, propensity, messaging and action.
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RevOps sees signal types as one set.
Frequency, precision, influence and commercial performance are shown together.
Humans approve signal meaning and uncertain interpretations.
Prospecting
Propensity Assessment
Active
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Three accounts just moved into in-market
New funding and hires in the roles that feel this pain
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Meridian Logistics jumps to the top of the list
Same profile as your last five closed-won deals, and hiring for the gap you fill
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A contact at Northbridge is showing real intent
Visited pricing and a comparison page twice this week
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Your ranked account list, ready for outreach
Who to call first, and the reason why
Priority accounts, ranked, before you start prospecting
Prospecting
Account Sourcing
Active
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New segments open with mapped accounts
ICP, territory, signal and suppression logic source accounts as a segment opens.
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Territory coverage stays current
Territory logic carries ownership, exclusions and history forward as they change.
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Market expansion uses proven signals
The same ICP and signal logic scores accounts in the new market.
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Winning cohorts refine targeting
Meetings, opportunities and wins show which cohorts performed before RevOps approves changes.
Connected market data keeps qualifying accounts current and cuts list-ops work.
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The GTM teams that learn fastest will win.
Connect your stack to a system that learns.