Bombora
Intent & enrichment
Bombora tracks buyer content consumption across a co-operative publisher network and ranks the topics gaining momentum. Revenue Labs reads those topics and attaches them to the matching account, and the signal sits alongside everything else already on file.
Website
Signal Intelligence·23 signals read today
Reading Northgate Robotics… ›
TriggerBombora Company Surge · account research rose above its baseline across three related intent topics
Deploy agentDeploying Signal Enrichment agent on the account's evidence
Use skillLoading skills · Signal Research · Signal Interpretation
Reference memoryReading memory · Signals · ICP · Persona
ReasoningThe topic cluster is surging, not a single isolated keyword; cross-reference ICP and current engagement → increase account priority
ActionWrite the signal to prospect state → surface in the rep's daily briefing
✓Read in 6 seconds ›
Surfaces inProspecting Daily BriefingviaSlackTeams
Revenue LabsAPP7:48 AM
LIVE
Prospecting Briefing: Marcus Hale · Thu 23 Jul
STATE CHANGES7 overnight
VERY HIGH2 accounts
MEETINGS MTD9/14
PIPELINE MTD$325K/$550K
TOP PRIORITY
Northgate Robotics · [Very High] [Crossed overnight]
SIGNAL INTELLIGENCE
Signal: Third pricing visit in five days, ops hiring underway
Confidence: High · source verified 7:41 AM
Contact: Sofia Lindqvist · VP Operations
Recommended action: Call before 10:30
Also Very High: Westerly Foods
Review SignalAccount SummaryAsk Agent
The tool alone > AI bolted on > AI-native
What changes when Bombora feeds a system that learns
Three jobs Bombora already does, and what each becomes when its evidence joins live company, contact and deal state.
01 | The tool on its own
02 | With AI bolted on
03 | AI-native
Company Surge topics
Company Surge shows topics being researched.
Bombora maps content consumption to topics and company-level intent. A marketer still chooses the topics, checks the account match, and decides whether the signal is active.
Topic classification stays in Bombora.
Bombora uses machine learning and language models to classify content, but the result remains a Bombora intent signal without the live deal or its outcome.
Topics join the account story.
Bombora topics sit within the account's shared state, next to contact, conversation, and deal evidence.
Surge scores and buying stages
Surge scores show momentum.
Bombora compares research activity with a company's normal pattern and shows topic movement. An operator still interprets the score and chooses the response.
Buying-stage modelling stays in Bombora.
Bombora's model groups activity into intent and stage signals inside Bombora, with no view of which next action worked after the signal appeared.
Pipeline tests research momentum.
Topic movement is read against pipeline progress to show which research signals preceded movement, loss, or silence.
Alerts and audiences
Alerts and audiences route intent.
Bombora can surface surging accounts and build audiences for outreach or campaigns. The team still selects the audience, message, and destination.
Activation recommendations stay in Bombora.
Bombora's recommendation covers its topic and account signals, not the contact's conversation history or the deal's current state.
Live state chooses the capability.
Patterns from prior progress, loss, or silence guide whether the relevant capability briefs the team, prioritises the account, or executes a step.
Runs on it
Capabilities that act on connected evidence
Prospecting
Signal Intelligence
Active
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The signal is structured as it happens.
It captures evidence, source and date when the signal fires.
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The signal's confidence is stated.
Confidence reflects the signal's source and freshness.
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The signal stack becomes one commercial read.
Each signal carries implications for ICP, propensity, messaging and action.
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RevOps sees signal types as one set.
Frequency, precision, influence and commercial performance are shown together.
Humans approve signal meaning and uncertain interpretations.
Prospecting
Propensity Assessment
Active
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Three accounts just moved into in-market
New funding and hires in the roles that feel this pain
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Meridian Logistics jumps to the top of the list
Same profile as your last five closed-won deals, and hiring for the gap you fill
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A contact at Northbridge is showing real intent
Visited pricing and a comparison page twice this week
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Your ranked account list, ready for outreach
Who to call first, and the reason why
Priority accounts, ranked, before you start prospecting
Prospecting
Account Sourcing
Active
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New segments open with mapped accounts
ICP, territory, signal and suppression logic source accounts as a segment opens.
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Territory coverage stays current
Territory logic carries ownership, exclusions and history forward as they change.
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Market expansion uses proven signals
The same ICP and signal logic scores accounts in the new market.
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Winning cohorts refine targeting
Meetings, opportunities and wins show which cohorts performed before RevOps approves changes.
Connected market data keeps qualifying accounts current and cuts list-ops work.
BUILT FOR SECURITY, CONTROL AND SCALE
Connect data securely, capture every agent's activity, and enforce permissions with ease.
Learn about our security →CERTIFIED + COMPLIANT WITH:
ISO 27001:2022
GDPR
CCPA
Data Protection Act 2018
The GTM teams that learn fastest will win.
Connect your stack to a system that learns.