Amplitude
Analytics
A feature a buyer keeps opening every week is a signal worth acting on well before the renewal conversation starts. Amplitude records product events screen by screen, and Revenue Labs reads that usage and turns it into account-level signal for the deal.
Website
Adoption·8 adoption reads this week
Reading Ravensmoor Analytics… ›
TriggerProduct usage · Ravensmoor Analytics - reporting workspace down this week · Same week as last quarter's seasonal dip
Deploy agentDeploying Adoption agent on the account
Use skillLoading skill · Adoption Analysis · Value Realisation Assessment · Customer Health Assessment
Reference memoryReading memory · Adoption · Products · Customer Outcomes
ReasoningRavensmoor Analytics' usage dipped the same week it did last quarter - seasonal on its own, except this time the stakeholder who drove it, Wren Halloway, left the company two weeks ago; this one gets flagged, last quarter's didn't
ActionCompose adoption read → surface inside Customer Meeting Preparation ahead of the call
✓Read in 6 seconds ›
Surfaces inCustomer Meeting PreparationviaSlackTeams
Revenue LabsAPP1:37 PM
LIVE
CUSTOMER MEETING PREP: Ravensmoor Analytics | Check-in Call
WHAT'S CHANGED
Reporting workspace usage dipped the same week it did last quarter, seasonal on its own
Wren Halloway, who drove that usage, left the company two weeks ago
STAKEHOLDERS
Gideon Park · Ops Director · [Primary contact]
ADOPTION & VALUEADOPTION
4 use cases assessed this cycle · 1 gap flagged for the call
Reporting workspace behind expected pace since Wren Halloway left; confirm who owns it now
RECOMMENDED DISCUSSION
Confirm the new workspace owner and reset the adoption pace with Gideon Park
Join MeetingView AccountView Adoption Detail
The tool alone > AI bolted on > AI-native
What changes when Amplitude feeds a system that learns
Three jobs Amplitude already does, and what each becomes when its evidence joins live company, contact and deal state.
01 | The tool on its own
02 | With AI bolted on
03 | AI-native
Product event capture
Product events, users, and accounts recorded together.
Amplitude records product events, users, and accounts. Analysts still define the tracking plan and choose which events answer a business question.
Global Agent answers product questions.
An Amplitude answer is built from Amplitude data and remains an analytics result. The answer does not join the call, CRM, or renewal outcome.
Usage enters account state.
Events roll up to the right account. Calls, tickets, and stages can then read the same product state.
Funnel and cohort analysis
Funnels and cohorts show where users convert.
Funnels and cohorts show where users convert, drop, or return. Analysts still choose the steps, segment, and interpretation.
Dashboard Agent builds charts and KPIs.
The dashboard stays inside Amplitude. It offers no account context for the next sales action.
Its path becomes account evidence.
When conversion on a feature path falls, account evidence sits beside the deal context needed to judge the risk.
Retention and outcomes
Retention reports show whether users come back.
Retention reports show whether users return over time. Teams still connect product retention to the commercial outcome by hand.
AI investigates follow-up questions.
It can explore product behaviour, but its analysis is not a learning loop for renewals or expansions.
Renewals teach the usage signal.
Renewals, expansions, and losses show which usage patterns mattered. The system updates what it watches for next.
Runs on it
Capabilities that act on connected evidence
Customer Success
Customer Health
Active
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The health read stays live
Customer Health Memory is applied to Customer State as new evidence arrives.
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Conflicting signals are weighed together
Product, support and relationship evidence explains a move from Healthy to Watch.
−
The current read is ready for review
Health, evidence and confidence are attached to the account before the CSM prepares.
+
Managers see only changed exceptions
Managers see which accounts changed and why instead of scanning the whole base.
Reconciled health evidence lowers churn and reduces manual portfolio inspection.
Customer Success
Adoption
Active
›
Adoption gaps are named by use case
Usage and stakeholder behaviour are compared with the customer's goals and use case.
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Early usage is read against its stage
Lifecycle requirements separate a normal ramp from adoption that is already slipping.
−
The QBR starts with an adoption picture
Use-case and stakeholder gaps, with likely causes, are assembled before the meeting.
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Usage dips are weighed against the customer
The customer's adoption pattern and goals distinguish disengagement from a familiar lull.
The CSM receives traceable adoption gaps so effort reaches customers falling short.
Customer Success
Expansion Identification
Active
›
The candidate starts with an evidenced thesis.
It checks the use case against expansion, product and value logic.
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The threshold is checked against fit and goals.
It tests product fit, customer goals and commercial logic.
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The stakeholder map shows what changed.
It shows whether the new person adds authority, budget or urgency.
+
The review opens with ranked candidates.
Each candidate carries evidence and confidence for CSM review.
Humans decide whether to introduce the commercial conversation.
BUILT FOR SECURITY, CONTROL AND SCALE
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The GTM teams that learn fastest will win.
Connect your stack to a system that learns.